Lowenberg & Lituchy DDS says in the suit that "Elyssa Stern, as editor in chief of the New York Observer magazine, agreed to publish a four-page article in the December 2009 issue of the magazine" that profiled its "achievements and advancements in the industry," reports the New York Daily News.
The piece was reportedly supposed to appear in the Observer's "Playground" section, a special advertising supplement.
Stern, founder of the Divalysscious Moms social networking site, reportedly declined to comment on the suit for the New York Daily News